Hi, I'm Bailey Birtchet

My journey as a designer began in a middle school computer lab.

The assignment was simple: design a trifold restaurant menu in Microsoft Word. I somehow ended up with a full-bleed brochure with layered text and images—using Word as bootleg Adobe Creative Cloud before I knew what any of those programs were.

From there: technical high school (formal Adobe training) → first advertising job at 17 → four years of university → Fulbright year in the Netherlands → agency life full-time.

Looking back, that scrappy middle schooler was already doing what I do now—getting creative within constraints and turning complex problems into clear solutions.

Download Resume as PDF

Experience

Design Lead

Clean Advertising & Design / Sept 2022 — Jan 2026

Led and contributed to 4+ integrated campaigns per year, supported a $267M tourism destination (+13% YoY) and an insurance brand exceeding $560M in written premiums.

Led and contributed to 4+ integrated campaigns per year, supported a $267M tourism destination (+13% YoY) and an insurance brand exceeding $560M in written premiums.

Led and contributed to 4+ integrated campaigns per year, supported a $267M tourism destination (+13% YoY) and an insurance brand exceeding $560M in written premiums.

Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively. Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Freelance Graphic Designer

May 2021 — Ongoing

Developed brand identities and visual systems for small businesses, grounded design in brand positioning and target audience research.

Developed brand identities and visual systems for small businesses, grounded design in brand positioning and target audience research.

Developed brand identities and visual systems for small businesses, grounded design in brand positioning and target audience research.

Consulting services…

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.
Collaborated closely with creative directors, strategy, copy, and production teams on multi-channel client projects. Supported project management through timeline coordination and cross-team alignment.
Produced ongoing creative deliverables for 3+ long-term retainer clients across digital, print, packaging, motion graphics, including work contributing to 2M+ annual website pageviews.
Directed motion graphics and video from concept to delivery, managed workflows, assessed timelines, and coordinated with editors, expanded client output, including a ~67% increase for one account.
Presented creative to internal teams and clients, articulated design rationale and incorporated feedback effectively.Developed 3+ campaign concepts and visual directions per project, translated strategy and insights into clear, compelling creative solutions.

Graphic Designer (Part-Time)

Sumner Group Advertising & Marketing / June 2017 — Jan 2020

Advanced from intern to designer, in 4 months, contributed to 30+ client-facing creative projects across print, outdoor, and other campaign materials.

Advanced from intern to designer, in 4 months, contributed to 30+ client-facing creative projects across print, outdoor, and other campaign materials.

Advanced from intern to designer, in 4 months, contributed to 30+ client-facing creative projects across print, outdoor, and other campaign materials.

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Book a call

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Book a call

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Book a call