Sparkling Oh!
Role
Design Lead
Industry
Food and Beverage
Client
Pepsi Ventures Food & Beverage
The Problem
The biggest challenge wasn’t creating something fun—it was perception.
As sparkling beverages and juices lean into minimal, health-coded design, it’s become harder to communicate flavor visually. For a kids’ product, that ambiguity is a miss. Sparkling Oh! needed to read as a bold, flavor-forward juice at first glance.
The Insight
For kids, flavor isn’t subtle—it’s loud and colorful. If a drink doesn’t look exciting, it doesn’t register. Sparkling Oh! needed to lead with flavor in a way that was unmistakable and unapologetic.
The Approach
We made flavor impossible to miss. Saturated colors, graphic fruit, and bold scale create immediate recognition, while a clean execution keeps the system modern and appropriate for school settings.
A flexible visual system anchors each flavor with its own distinct color and fruit iconography, maintaining cohesion across the line through consistent layout and typography.
The Outcomes
The final system clearly distinguished Sparkling Oh! from sparkling water's visual language, leading with saturated color, bold scale, and immediate flavor recognition.
In design testing, the concept performed strongly with children and in communicating flavor, confirming that a flavor-first approach resonates more powerfully than muted, health-coded cues in the kids' beverage category.
Tools
